The speed and simplicity of purchasing online and dramatic improvements in the efficiency of the logistics industry are changing traditional purchasing practices. One such company at the forefront fo this change is Upffront.com, a comprehensive online purchasing platform for performance sailing hardware and rigging systems; orders are processed 24 hours a day, 365 days a year and the firm delivers to customers located anywhere in the world.

The aim is to make it quicker, easier and more cost efficient for customers to meet their sailing hardware and rigging needs.

Composite materials such as strops and soft connectors are not necessarily expensive options and are relatively simple to use – it just requires a different mind-set.

The upffront.com site is accessed via a simple and secure login process and provides an easy to navigate website that standardises an extensive range of product information. The company is continually updating technical data to ensure that customers can make accurate and informed choices between leading brands based upon their specific requirements. One of the key objectives is to provide information relating to connectivity between products; a range of tools and configurators help customers build multi-product systems online, allowing flexibility in terms of both brand and price.

The majority of products are available from stock and its extensive distribution network allows them to offer customers improved shipping times, reduced costs and a worldwide service.

For more information visit www.upffront.com