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Displaying items by tag: Rainbow

The ongoing broadcasting of the National Lottery TV advert-campaign 'Making Magic Happen' depicts an impressive 'man-made rainbow' display on the River Liffey, which was created by a pair of new tugs, a helicopter and the rising sun, writes Jehan Ashmore.
During a mid-summer morning, onlookers witnessed the spectacle created as the Dublin Port Company's new tug-sisters, Shackleton and Beaufort arrived close to the Sean O'Casey Bridge and the Convention Centre. In tandem the tugs fired 2,200 gallons of water reaching to heights of 70 metres and a throw of 95 metres. In fact the highest 'water fountain' reached some 10 metres above the equivalent height of nearby Liberty Hall.

The spectacular effect of the life-size rainbow had never been achieved before in Ireland. Steve Green, the director of the advertisement used a 35mm film, with footage from HD cameras, including one mounted on the helicopter which hovered over the 'new' landmarks of the 'Docklands'.

The imaginative advertisement was created by Sweet Media, the production company chosen to produce the campaign, under the direction of the National Lottery's advertising agency, DDFH&B. The soundtrack for 'Making Magic Happen' is the appropriately titled 'Pocketful of Rainbows', sung by Elvis Presley. The version used is Take 16 from the 1960 recording sessions for the 'G.I. Blues' soundtrack.

As for the stars of the advert, the tugs are named after Irish figures, Shackleton, named in honour of Antartic explorer Sir Ernest Henry Shackleton and Beaufort, named after Navan-born, Sir Francis Beaufort, who created the world-renowned wind-scale measurement.

The 50-bollard ton tugs cost €6m each and were built at the Astilleros Zamakona Shipyard, Bilbao. In March the tugs officially entered service after a joint naming ceremony was held in Dublin Port.

To view the tugs in water-firing, making magic mode!... click the link here

Published in Dublin Bay

About MGM Boats

MGM Boats is one of Ireland's leading boat brokers now operating internationally as well as throughout Ireland. MGM Boats was founded in 1997 by brothers Martin and Gerry Salmon who were previously worked as a carpenter, joiner and glass fibre laminator in the 1980s. Martin progressed to boat retailing in the late 1980s and Gerry was a service manager in the 1990s. From these many years of experience, MGM Boats was founded in 1997. It started out as a service, maintenance and repairs company based in Malahide, Co. Dublin.

The company grew in 1998 when the Aquador dealership was acquired. Starting as they meant to go on, in 2001 MGM became distributors for Jeanneau Motorboats and Yachts and also opened its second office in Belfast. MGM had begun to create what would be an international and acclaimed brokerage company.

In 2003, MGM Boats moved to Dun Laoghaire Harbour, Co. Dublin. The large office space and yard expanded the service department and paved the way for MGM to acquire the dealership for Sunseeker in Ireland in 2003.

From then, MGM built up its brokerage listings and in 2009 it opened its office in Hamble, UK. This has led to many years of MGM being present at all major UK boat shows, and each year growing their presence and listings.

The success of MGM's brokerage listings spread internationally, leading in 2012 to 2 new offices being opened in the Mediterranean - in Villamoura, Portugal and Mallorca, Spain. The now international brand and team throughout these years received many awards for their enterprising spirit, customer service and international presence, including winning Sunseeker Distributor of the Year in 2007, 2009 and 2011.

This also led to a new Irish office being opened in Kinsale, Co. Cork increasing their presence within Ireland as well as abroad.

At A Glance – MGM Boats Agencies

MGM Boats are Irish agents for the following yacht and motorboat manufacturers

  • Jeanneau sail
  • Jeanneau power
  • Prestige
  • Lagoon catamarans
  • Aquador
  • Bayliner
  • Zodiac

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