Displaying items by tag: advertising

Q: Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

19th August 2011

New Improved Irish Boats for Sale Site

We've upgraded Afloat's boats for sale site to feature a new and simple upload to add your boat to the site.

Your feed back told us that you're fed up with 'free ad' sites cluttered with junk. You asked for one with real ads, real boats, and real value.

So we've introduced a modest charge on our site to discourage the posting of fictitious boats. It costs 10 Euro for 60 days.

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Our aim is to offer Ireland's largest range of quality boats for sale.

With upwards of 3,000 visitors per day and 70% of traffic from search engine queries, Afloat.ie is the number one boating portal site in Ireland.

Select the category of boat (from sailing dinghies to motor cruisers) you wish to browse and click away to find your next boat!

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There's tips too for buyers and sellers covering choosing a boat, asessing value, financing a boat, advertising a boat for sale and the necessary paperwork.

Our aim is to provide an independent quality alternative where Irish boat buyer can meet Irish boat seller at a cost-effective price.

If you're selling a boat, register and place your ad in three easy stages for as little as €10.

Published in Boat Sales

Tagged under

Fáilte Ireland in Whale Advert Gaffe

Fáilte Ireland has come under fire for an advert that shows a whale that cannot be found in Irish waters.

According to the Irish Examiner, the Irish Whale and Dolphin Group (IWDG) has questioned by images of humpback or fin whales, which are a common sight off Ireland's coast, were not used instead.

The IWDG'sSimon Berrow said: "It’s great that we are promoting marine tourism but if we are serious about it, let’s do it properly."

Last year Fáilte Ireland was criticised for a similar advertisement that used stock footage of a whale species not found in Ireland.

The Irish Examiner has more on the story HERE.

http://www.irishexaminer.com/ireland/kfeyeymhausn/rss2/

Fáilte Ireland has come under fire for an advert that shows a whale that cannot be found in Irish waters.

According to the Irish Examiner, the Irish Whale and Dolphin Group (IWDG) has questioned by images of humpback or fin whales, which are a common sight off Ireland's coast, were not used instead.

The IWDG'sSimon Berrow said: "It’s great that we are promoting marine tourism but if we are serious about it, let’s do it properly."

Last year Fáilte Ireland was criticised for a similar advertisement that used stock footage of a whale species not found in Ireland.

The Irish Examiner has more on the story HERE.

Published in Marine Wildlife

Tagged under

Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities.

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

What is marine leisure tourism?

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Give examples of marine leisure tourism?

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

What marine leisure tourism studies have been conducted in Ireland?

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

What were the results of the NUI marine leisure tourism study?

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.