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Displaying items by tag: Website campaigns

This weekend sees the start of the National Ferry Fortnight (14-28 May) an initiative to heighten consumer awareness of the extensive ferry network operating to and from the UK, writes Jehan Ashmore.

The ferry fortnight which is now in its third year, is to provide a platform for ferry operators and passengers alike to "seas the opportunity" to both promote and experience the ease, value and versatility of ferry travel.

Central to the National Ferry Fortnight campaign will be a series of promotional offers on ferry routes listed on www.discoverferries.com. The campaign logo will be featured on ferry members' own advertising and website campaigns to highlight the UK's broad network of over 50 routes.

For the first time, ferry passengers will be encouraged to blog and twitter their family and friends when crossing the seas.

Investment in recent years of more modern and versatile fleets has seen an increase in people travelling by ferry, with some 35 million passengers, eight million cars and over 140,000 coaches carried in 2010.

The event is organised by the UK-based Passenger Shipping Association (PSA) and members include Irish owned-ferry operators: Fastnet Line (Cork-Swansea), Celtic Link Ferries (Rosslare-Cherbourg) and Irish Ferries which operate on routes to Wales and France.

In addition the following PSA members (operating between them on Irish Sea, English Channel and North Sea services) are to participate: Brittany Ferries, Condor Ferries, DFDS Seaways, Hovertravel, Isle of Man Steam Packet Co. (IOMSPCo), LD Lines, P&O Ferries, Red Funnel, SeaFrance, Stena Line and Wightlink.

Published in Ferry

About the Watersports Inclusion Games

The Watersports Inclusion Games are an award-winning event organised by Irish Sailing with partners from across the watersports sector, that enable people of all abilities from the physical, sensory, intellectual and learning spectrums to take to the water to participate in a wide range of water activities.

More than 250 people with physical, sensory, intellectual and learning disabilities typically take part in the weekend's events.

Participants will have the opportunity to try more sports than ever before, with an expanded range including sailing, kayaking, canoeing, paddle-boarding, rowing, surfing, water skiing and powerboating all on offer.

The Games typically take place each August.

The organisers of the Games want to let people of all abilities know that there are multiple watersports available to them, and to encourage more people from all backgrounds to get involved and out on the water regardless of ability. They aim to highlight that any barriers faced by people with disabilities can be eliminated.

There are social, health and wellness benefits associated with sailing and all watersports. These include improved muscle strength and endurance, improved cardiovascular fitness and increased agility, enhanced spatial awareness, greater mental wellness through the balancing of serotonin levels and the lowering of stress levels, improved concentration and the forging of positive relationships.