Rolex has renewed its sponsorship of the Sydney Hobart Yacht Race for another ten years, extending its naming rights to the event through to the 2033 edition.
The announcement, say the sponsors, is a testament to the brand's privileged relationship with yachting and its contribution to the sport's development.
This iconic Australian sporting event attracts competitors from all continents and has an international following that transcends others in the sport. It appeals to sailors, spectators, and an increasing number of Irish offshore sailors.
The Rolex Sydney Hobart Yacht Race is held annually on St. Stephen's Day and is considered as one of sailing's 'Classics.' The CYCA aims to further develop the race and promote it to a wider audience with Rolex's continued support.