The 2011 Dublin Boat Show is going on the water in 2011 if a new approach to promote boating in Ireland takes off. The Irish Marine Federation (IMF) aims to include as many boating activities as possible in the national boat show line up next May in Malahide.

An attendance of up to 17,000 are expected at the Malahide marina venue from May 20 to 22. It will be the first time the national event has taken to the water in its 50 year history.

The world's biggest boat builders Beneteau, Jeanneau, Sea Ray and Sunseeker among others have already signed up for the North Dublin event, according to the IMF.

The organisers are partnering with leading Irish boating organisations to demonstrate the many different aspects of the sport on the water with a weekend schedule of live commentary.

BJ Marine, MGM Boats, Western Marine, HM Yachts in Cork and Viking marine of Dun Laoghaire and Shannon Castle Line in County Clare are among the first of the Irish firms to express interest in the new format as exhibition details circulate through the industry this week.

The aim is to get as many class associations on the water as well as small powerboat racing such as Zzapcats, kayaking and match racing fans to stage short, sharp events on the estuary directly in front of the marina. A timetable of events will be published shortly. 

Coastguard and Lifeboat demonstrations are also planned. Technical demonstrations such as glass fibre repairs and engine maintenance are also in the line up.

Despite the coastal setting Ireland's Inland waters will feature prominently too through the Irish Boat Rental Association who will be promoting holidays on the river Shannon and Erne.

Visitors are also expected from Wales and across the Irish Sea region and special offers to both show-goers and exhibitors are being made through an Irish Sea Inter­Reg programme.

The Malahide exhibition site will feature a marine village ashore with over 500 square meters of undercover exhibit space. Show goers will get the chance to talk to the leading lights in the sport before going afloat on the marina where over 100 berths will be available.

"It's a pretty unique site that gives us the best chance to show off the marine leisure industry afloat and ashore. Because its just off the M50 and M1 motorways it means it's also so easy to get to from anywhere in the country. This will be a great day out." said the Federation's Steve Conlon.

More information from Steve Conlon on 087 6472746. Updates here on afloat.ie as the show takes shape.