Afloat is the 'Go-To' Website for Irish Sailing & Boating News

Afloat is the 'Go-To' Website for Irish Sailing & Boating News - Survey

14th July 2019

Survey conducted at Dun Laoghaire Regatta Credit: Survey Monkey

In a survey of competitors at the 2019 Volvo Dun Laoghaire Regatta on Dublin Bay, 60% of respondents said the Irish boating portal 'Afloat.ie' was their 'go-to' website for Irish sailing & boating news.

Nearly 200 sailors were polled from the 500-boat international regatta fleet that attracts sailors from across Ireland and the UK.

In reply to the single question: 'What's your go-to resource for Irish sailing and boating news?', 117 or 60.31% responded 'Afloat'.

The popular UK magazine site 'Yachts and Yachting' accounted for 30 or 15.46%.

Club or association websites totalled 26 or 13.4%.

Last December, Afloat reported statistics showing unique visitors to the site were heading for 1.3 million per annum.

Afloat’s popular online format has a strong returning readership, with half of daily visits being repeat readers, and with strong social media engagement.

Based on-site analytics, 70% of Afloat web traffic is from Ireland, with a good geographic spread across the Irish Sea and into the west coast of Britain. It is a result that tallies with the weekend survey at Dun Laoghaire Regatta.

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