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The ongoing broadcasting of the National Lottery TV advert-campaign 'Making Magic Happen' depicts an impressive 'man-made rainbow' display on the River Liffey, which was created by a pair of new tugs, a helicopter and the rising sun, writes Jehan Ashmore.
During a mid-summer morning, onlookers witnessed the spectacle created as the Dublin Port Company's new tug-sisters, Shackleton and Beaufort arrived close to the Sean O'Casey Bridge and the Convention Centre. In tandem the tugs fired 2,200 gallons of water reaching to heights of 70 metres and a throw of 95 metres. In fact the highest 'water fountain' reached some 10 metres above the equivalent height of nearby Liberty Hall.

The spectacular effect of the life-size rainbow had never been achieved before in Ireland. Steve Green, the director of the advertisement used a 35mm film, with footage from HD cameras, including one mounted on the helicopter which hovered over the 'new' landmarks of the 'Docklands'.

The imaginative advertisement was created by Sweet Media, the production company chosen to produce the campaign, under the direction of the National Lottery's advertising agency, DDFH&B. The soundtrack for 'Making Magic Happen' is the appropriately titled 'Pocketful of Rainbows', sung by Elvis Presley. The version used is Take 16 from the 1960 recording sessions for the 'G.I. Blues' soundtrack.

As for the stars of the advert, the tugs are named after Irish figures, Shackleton, named in honour of Antartic explorer Sir Ernest Henry Shackleton and Beaufort, named after Navan-born, Sir Francis Beaufort, who created the world-renowned wind-scale measurement.

The 50-bollard ton tugs cost €6m each and were built at the Astilleros Zamakona Shipyard, Bilbao. In March the tugs officially entered service after a joint naming ceremony was held in Dublin Port.

To view the tugs in water-firing, making magic mode!... click the link here

Published in Dublin Bay

As an island economy, a healthy maritime sector is key to our national competitiveness. Virtually all our imports and exports pass through Irish ports.

Ireland is dependent on ports and shipping services to transport goods and 90% of our trade is moved though Irish ports. Shipping and maritime transport services make a significant contribution to Ireland’s ocean economy, with the sector generating €2.3 billion in turnover and employing over 5,000 people in 2018.

Ireland’s maritime industry continues to grow and progress each year with Irish ports and shipping companies making significant investments. The ports sector in Ireland is currently undergoing a number of expansions and developments with Dublin Port’s Alexandra Basin development, the development of Ringaskiddy in Cork by Port of Cork and the development of Shannon Foynes Port. Along with these major investments, shipping companies are also investing heavily in new tonnage, with Irish Ferries, CLdN and Stena leading new build programmes.

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A recent study carried out for the Irish Ports Association (IPA) totalled 75.7 billion during 2004 and their net economic impact was some 5.5 billion supporting around 57, 500 full time employees.

Liam Lacey, Director of the Marine Institute’s Irish Maritime Development Office (IMDO) said, “The Irish maritime industry can look to the future with confidence. It has shown itself to be resilient and agile in responding to challenges. Over the past decade, it has had to respond to the challenges of the financial crisis of 2008, the uncertainty surrounding Brexit and recent challenges. Ireland’s maritime sector has continued to underpin our economy by maintaining vital shipping links for both trade and tourism.”