ISAF has published its report into how best to promote sailing as an Olympic sport. The Olympic Commission draft report (here) identifies making sailing a better spectator sport as a major priority for Olympic events from now on. The section of the report that deals with the Olympic regatta starts: "Through good live presentation, high quality production for television and on-line distribution, assisted by the application of the latest tracking and other technology, and broad coverage in other media, Olympic sailing is an attractive, quality sports entertainment property to the benefit of all stakeholders."
The report suggests that more thought should go into the sailing venue selection to guarantee clean water and consistent wind, and asks for a major investment in electronic tracking for boats on the race course to bring the games alive for viewers online and on TV.