The Official Logo of the 37th America’s Cup was revealed in Barcelona today at the Museu Maritim de Barcelona.
Designed by Pràctica, a Barcelona and New York-based design and identity studio, which was selected from a shortlist of three creative studios.
Anna Berbiela, Partner of Pràctica said “We are obviously hugely honoured to have had our design chosen as the Official Logo of the 37th America’s Cup here in Barcelona. It is an iconic international sporting trophy taking place in an iconic international city, and this was the basis of our thinking behind the creativity of the logotype and the Visual Identity.”
“The design for the 37th America’s Cup proposes having the Auld Mug as the central most important element of the America’s Cup, giving it the full protagonism through a visual language that also suggest Barcelona and everything that makes it so unique.” Said Javier Arizu, also Partner of Pràctica.
At the Museu Maritim de Barcelona, ACE Barcelona CEO Grant Dalton presented the logo to the large audience of stakeholders and local media that included speakers Jaume Collboni (Vice President Diputació Barcelona), Ada Colau (Mayor of Barcelona), Roger Torrent (Minister of Business & Labour - Generalitat Catalunya), Damia Calvet, (President Port de Barcelona), Maria Eugenia Gay (Government Delegate in Catalonia)
“The America’s Cup symbol has been redrawn and synthesized so it can be reproduced in all sizes and media and is aligned with a bold ‘B’ typeface that directly represents Barcelona.”
