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New Look Brittany Ferries Gets A Boost In Passenger Bookings

22nd April 2019
A fresh new look for Brittany Ferries flagship Pont-Aven as seen off Cobh during a departure from Ringaskiddy on the Cork-Roscoff route. The resumption of the service comes in a season that no longer includes rivals Irish Ferries Rosslare based routes to France, though Stena Line continue to operate to Cherbourg. A fresh new look for Brittany Ferries flagship Pont-Aven as seen off Cobh during a departure from Ringaskiddy on the Cork-Roscoff route. The resumption of the service comes in a season that no longer includes rivals Irish Ferries Rosslare based routes to France, though Stena Line continue to operate to Cherbourg. Credit: Robert Bateman

#ferries - It's a busy time for Brittany Ferries as the Easter Holiday is well underway with passengers travelling on the Cork-Roscoff seasonal service, writes Jehan Ashmore.

On Good Friday the flagship cruiseferry Pont-Aven departed from France to arrive in Cork the next day before returning with Irish holidaymakers to Roscoff, Brittany. The Ireland-France route which this year is running its 41st season had resumed service last month.

As previously reported on Afloat.ie, the cruiseferry Pont-Aven sports a new livery scheme incorporating an updated logo and typeface. The new more colourful look comes with an announcement by the French operator of a 16% rise in bookings for 2019 in the Irish market.

Figures for 2018 show that the French company reported a 12% increase in the number of passengers on the route when compared to the previous year. The Ireland-France route had carried more than 97,000 passengers last year.

According to TravelExtra, Brittany Ferries hope to capitalise on the decision by Irish Ferries to drop Rosslare based routes to France by enticing holidaymakers in the south-east to travel to Cork rather than Dublin Port.

In addition Brittany Ferries also operate Cork-Roscoff sailings on Monday's. This weekday crossing to the continent is served by Connemara which offers an 'economie' style service.

The chartered in ropax is also kept busy by maintaining Ireland-Spain duties on the year-round Cork-Santander service launched almost a year ago. This is the first ever direct Ireland-Spain link.

Published in Brittany Ferries
Jehan Ashmore

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Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!