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Brittany Ferries Launch New Digital Platform to Link Holiday Makers with Local Memory Makers

9th August 2022
Live Local experience: Brittany Ferries launches website Livelocal.fr site to match holiday makers with local hosts who offer bespoke and authentic experiences in their destination
Live Local experience: Brittany Ferries launches website Livelocal.fr site to match holiday makers with local hosts who offer bespoke and authentic experiences in their destination Credit: Brittany Ferries

Brittany Ferries, which celebrates its 50th anniversary this year, has launched a website called Livelocal.fr with its partner 321 Founded.

The site promises to match holidaymakers with local hosts who offer bespoke and authentic experiences in their destination.

The move is part of Brittany Ferries’ diversification strategy and draws on the company’s mission to enrich regions and to reveal fabulous destinations to travellers.

“Livelocal is a project that is all about the three Ds: diversification, digital and destination,” explained Christophe Mathieu, Brittany Ferries CEO. “Think of it like a dating website for travellers, introducing them to memory-makers in the form of local hosts who offer a holiday activity that’s exciting and sustainable.

“It’s not about replacing what makes a destination attractive, like its beautiful beaches, historic castles or fantastic shopping. It’s about surfacing some of the best-kept secrets known only by those living and working locally. It will help turn a good holiday into a truly great one.”

Launched in July, the site already features hosts offering a range of cultural, sporting and heritage activities. While currently focused on Brittany and Aquitaine, activities may be extended to cover all locations in the so-called Atlantic Arc if it proves popular. In the years to come, that means experiences for travellers visiting Ireland, green Spain and the UK.

The portfolio has already grown since launch, but Livelocal is actively seeking more participants. “We are looking for hosts who want to pass on their passion for their region, through their local knowledge,” added Christophe Mathieu.

“What could be more rewarding than sharing your love for la pelote basque or by introducing a novice surfer to the best waves on the Atlantic coast.”

The company says potential hosts should contact the following email to learn more: [email protected]

Anyone visiting a destination can use the service to find a great holiday experience, not just those travelling with Brittany Ferries.

“We’ve learnt over the last 50 years that the more we build connections, the better the experience for everyone,” Christophe Mathieu concluded. “We’ve enriched the regions in which we operate, and now we hope to enrich more of the individuals who live and work within them.”

Visit the new platform at livelocal.fr

Published in Brittany Ferries
Jehan Ashmore

About The Author

Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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About Brittany Ferries

In 1967 a farmer from Finistère in Brittany, Alexis Gourvennec, succeeded in bringing together a variety of organisations from the region to embark on an ambitious project: the aim was to open up the region, to improve its infrastructure and to enrich its people by turning to traditional partners such as Ireland and the UK. In 1972 BAI (Brittany-England-Ireland) was born.

The first cross-Channel link was inaugurated in January 1973, when a converted Israeli tank-carrier called Kerisnel left the port of Roscoff for Plymouth carrying trucks loaded with Breton vegetables such as cauliflowers and artichokes. The story, therefore, begins on 2 January 1973, 24 hours after Great Britain's entry into the Common Market (EEC).

From these humble beginnings however, Brittany Ferries as the company was re-named quickly opened up to passenger transport, then became a tour operator.

Today, Brittany Ferries has established itself as the national leader in French maritime transport: an atypical leader, under private ownership, still owned by a Breton agricultural cooperative.

Eighty five percent of the company’s passengers are British.

Key Brittany Ferries figures:

  • Turnover: €202.4 million (compared with €469m in 2019)
  • Investment in three new ships, Galicia plus two new vessels powered by cleaner LNG (liquefied natural gas) arriving in 2022 and 2023
  • Employment: 2,474 seafarers and shore staff (average high/low season)
  • Passengers: 752,102 in 2020 (compared with 2,498,354 in 2019)
  • Freight: 160,377 in 2020 (compared with 201,554 in 2019)
  • Twelve ships operating services that connect France, the United Kingdom, Ireland and Spain (non-Covid year) across 14 routes
  • Twelve ports in total: Bilbao, Santander, Portsmouth, Poole, Plymouth, Cork, Rosslare, Caen, Cherbourg, Le Havre, Saint-Malo, Roscoff
  • Tourism in Europe: 231,000 unique visitors, staying 2.6 million bed-nights in France in 2020 (compared with 857,000 unique visitors, staying 8,7 million bed-nights in 2019).

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