Cowes Week, one of the UK's longest running and most successful sporting events, has been given a boost this week with the announcement that Aberdeen Asset Management has agreed to support the sailing regatta for one more year in 2016 - adding a final chapter to their Cowes Week story.
Aberdeen's original five year title sponsorship commitment of Cowes Week came to end after the 2015 regatta. The support offered to Cowes Week Limited from Aberdeen Asset Management can be seen as a sign of Aberdeen's desire to ensure the 2016 instalment of Cowes Week is just as successful as previous years.
Cowes Week, which is looking to secure a new title sponsor for 2017 and beyond, has evolved enormously since its beginning in 1826 and now has between 800 and 1,000 boats competing in up to forty different classes in early August each year. Around 8,000 competitors now participate, ranging from Olympic yachtsmen to weekend sailors, and the event attracts over 100,000 visitors to Cowes for what is one of the highlights of the British social and sporting calendar.
Along with Aberdeen Asset Management, local businesses, yacht clubs and supporting sponsors have worked together with Cowes Week Limited to guarantee the success of this year's regatta and to help the event attract a new sponsor from 2017 onwards. Racing will be as exciting and competitive as ever, and there will be a buzzing shoreside scene for both competitors and visitors to enjoy.
