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Marine Wildlife & Lighthouses Feature in Responsible Tourism Awards

7th October 2016
Wicklow Head lighthouse is one of 12 Great Lighthouse of Ireland to win a silver prize at the Responsible Tourism Awards Wicklow Head lighthouse is one of 12 Great Lighthouse of Ireland to win a silver prize at the Responsible Tourism Awards Credit: Afloat.ie

Maritime tourism operators featured at the 2016 Irish Responsible Tourism Awards announced at a ceremony yesterday in Dublin.

In the best for Natural Heritage Tourism category, a silver award went to Sea Synergy Marine Awareness & Activity Centre (Co. Kerry). The marine interpretive centre located in the heart of the coastal village Waterville displays interactive displays on Ireland's marine life, such as turtles, sharks, swordfish, bones from whales and dolphins.

In the best Innovation in Responsible Tourism, the Great Lighthouses of Ireland was another Silver award winner. The tourism initiative, is a new all-island tourism initiative, developed by the Commissioners of Irish Lights and features twelve lighthouses in breathtaking coastal locations. The project offers visitors from home and abroad the chance to visit or stay in a lighthouse, to find out about their history, to appreciate the spectacular natural world around them.

The awards are a response to demand from the Irish trade for a new type of awards showcasing the best in Irish responsible tourism. The 2016 Irish Responsible Tourism Awards aim to inspire replication, to excite media interest, to encourage competition and celebration from across the tourism industry on the island of Ireland.

The Irish Responsible Tourism Awards are part of a growing family of worldwide responsible tourism awards which are all linked to the World Responsible Tourism Awards, founded by responsibletravel.com. Winners of each of the categories will be longlisted for the World Responsible Tourism Awards - a great opportunity for the Irish trade to raise international awareness.

The shortlist for the awards, which attracted entries from almost every county in Ireland, was announced in early September following assessment by a panel of industry experts chaired by international responsible tourism expert Professor Harold Goodwin. The award categories and the winners of the Silver & Gold awards are:

Best for Natural Heritage Tourism
· GOLD: Doolin Cave (Co. Clare)

· SILVER: Burren Nature Sanctuary (Co. Galway)

· SILVER: Sea Synergy Marine Awareness & Activity Centre (Co. Kerry)

Best for Accessible & Inclusive Tourism
· GOLD: Gleneagle Hotel Group (Co. Kerry)

· SILVER: Mobility Mojo

Best Local Authority Initiative for Responsible Tourism
· GOLD: Lough Muckno - Monaghan County Council

· SILVER: Westport Smarter Travel Bike Buffet - Mayo County Council

Best Tourism Accommodation for Local Sourcing
· GOLD (joint): Sea View House (Co. Clare) and Fuchsia Lane Farm Holiday Cottages (Co. Tipperary)

· SILVER: Hotel Doolin (Co. Clare)

Best Destination for Responsible Tourism
· GOLD: Mulranny (Co. Mayo)

· SILVER: Inishbofin Island (Co. Galway)

· SILVER: Sheep’s Head Way (Co. Cork)

Best Innovation in Responsible Tourism
· GOLD: The Blackfriary Community Heritage and Archaeology Project (Co. Meath)

· SILVER: Great Lighthouses of Ireland

Overall Winner: Mulranny (Co. Mayo)

Judges for the awards include:

Catherine Mack (responsibletravel.com)
Kevin Griffin (DIT tourism lecturer and former-EDEN awards judge)
Paddy Mathews (Fáilte Ireland)
Annabel Fitzgerald (Irish Water & formerly Coastal Programmes Manager An Taisce)
Mark Henry (Central Marketing Director, Tourism Ireland)
Cyril McAree (Managing Director, Hotel & Restaurant Times)

Fáilte Ireland’s Head Investment & Innovation, Paddy Matthews said, “A more environmentally conscious and community-centred approach to developing tourism in Ireland is becoming more and more mainstream... and so it should. It results in more genuine and authentic experiences for all our visitors.”

The awards took place at the 3nd Irish Responsible Tourism Conference organised by the Irish Centre for Responsible Tourism. The Irish Centre for Responsible Tourism was established in 2013 to promote responsible tourism on the island of Ireland

Published in Aquatic Tourism

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Marine Leisure & Aquatic Tourism

Domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million.

Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips.

While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. 

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine-related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

Marine Leisure Tourism - FAQ

Coastal tourism refers to land-based and water-based tourism activities taking place on the coast for which the proximity to the sea is a condition including also their respective services. Coastal and Marine Tourism & Leisure are seen as one of the Blue Economy (BE) sectors that can help unlock the potential of multi-use of space at sea by engaging with Blue Growth (BG) sectors such as Aquaculture and Marine Renewable Energy among others.

Sports: sailing, surfing, diving and fishing Heritage: Unesco coastal villages, archaeological sites of interest, biospheres and historical points of interest Arts: coastal museums, art galleries, museums, wrecks Education: Eco-tourism, field courses, NGOs. Food: Seafood restaurants, Seafood festivals

NUI Galway carried out a survey of domestic residents in Ireland in 2019 as part of a survey entitled "Valuing and understanding the dynamics of Ireland's Ocean Economy". The purpose of the household survey was to profile the domestic market for single-day trips (leisure) and overnight trips (tourism) for coastal and marine-related activities in Ireland. The results of the survey are also used to estimate what proportion of an Irish resident's total domestic tourism expenditure is in coastal areas (coastal tourism) and what proportion is spent on undertaking marine-related activities (marine tourism).

The NUI results highlight the important contribution that Ireland's marine and coastal resources make to the leisure experiences of the general population and the importance of the domestic tourism market to local coastal economies. The analysis indicates that domestic coastal tourism expenditure was approximately €698 million in 2018, while domestic marine tourism generated €381 million. Activities such as walking/ running along the coast, swimming and beach visitations are among the most popular activities for domestic visitors on both day and overnight trips. While participation rates in pursuits such as bird and wildlife watching in coastal areas and visiting nature reserves, etc. in coastal areas were lower, these activities did see the highest frequency of both day and overnight trips for those active in these activities. Satisfaction with the available marine-related leisure facilities was also found to be very high across all activities.

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